System1 Acquires CouponFollow

>> Press Release <<

System1 is growing! 🥳

Today we announced our second acquisition since becoming a NYSE listed company in January: CouponFollow.

Profitable and growing, CouponFollow is one of the largest coupon destinations for online shoppers.

This acquisition will turbo charge our expansion into the rapidly growing e-commerce space and provides a suite of shopping-related products that will be integrated across System1’s product lines.

We spoke with CouponFollow’s Founder and CEO, Marc Mezzacca, about how they got their start and what this acquisition means for future growth 👇

Cultural Fit

One of the benefits of this acquisition, beyond everything it does for us as a company, is the people.

There’s alignment on both sides around how important people are to company culture and ensuring the companies fit culturally was key.

RAMP

Our advanced customer acquisition platform, RAMP, will be key to growing CouponFollow’s user base, which to date has primarily been organic.

Brand Partnerships

The digital coupon company has amassed millions of email newsletter subscribers and brings to System1 an extensive network of more than 5,000 brand partners, including many of the top retailers in fashion, travel and electronics, that will bolster our efforts in building direct relationships with advertisers.

As part of the acquisition, CouponFollow’s team will join System1, with founder and CEO Marc Mezzacca taking a position on our executive leadership team.

Read more from System1 Co-Founder and CEO Michael Blend on the CouponFollow acquisition  here.