Michael Blend

CEO & Co-Founder

Prior to System1, Michael was President/COO of Demand Media (NYSE: DMD), which he joined when Demand acquired his data company, Hotkeys. Michael has served on the Boards of leading digital marketing companies Dynata, Data Axle & Nutrisystem. Along with System1’s Co-Founder Chuck Ursini, Michael is the EY National Entrepreneur of the Year for Media, Entertainment & Communications. Michael is an avid surfer & mediocre karaoke performer, and he and his wife have two awesome children.


What we do

System1 is an Industry-leading omnichannel digital marketing platform, powered by Machine Learning and AI, that monetizes internet traffic by putting the right ads in front of the right people at the right time.  

Our Responsive Acquisition Marketing Platform (RAMP)

Closed-loop digital customer acquisition platform

Using our proprietary algorithms, intent data and auctioning technology, RAMP enables customer acquisition at scale.


Operating across 100s of advertiser verticals, from travel to finance to health

Monetization agnostic

Integrates directly with every major digital ad network and monetization channel including search, display, video, commerce, lead generation & subscription

The right consumers...

Matches consumer demand with the appropriate vertical, whatever the time of year or economic cycle

Delivers high intent customers

Delivers advertisers high quality audiences that drive strong ROI.

Our brands

We own some of the best and fastest-growing brands and products on the Internet across three primary areas - publishing, search and applications.

Our publishing websites reach 120 million consumers each month and span across many verticals including health and wellness, automotive, personal finance, travel and entertainment. Our search sites include Startpage, a private search engine, and info.com. We leverage our audience expansion capabilities to build audiences for a growing portfolio of applications.

The world's most private search engine. Visit Startpage
The fast and easy search engine that helps over millions of people each month to find the info they need. Visit Info.com
Navigate from point A to point B and everywhere in between with the longest-standing trusted name in navigation. Visit MapQuest
Unbiased, reliable, easy-to-understand answers and explanations of how the world actually works. Visit HowStuffWorks
The most trusted place for life's questions. Visit Answers
We help shoppers save time and money by delivering instant access to the latest discount codes.   Visit CouponFollow
From fitness news to product recalls, nutrition to studies, we connect health-conscious individuals with the fast-paced world of health. Visit ActiveBeat
A personal finance website designed to help you make smart financial decisions. Visit Walletgenius
The go-to online destination for every type of driver, from commuter to gear head. Visit Autoversed
Over 100,000 jobs looking to be filled at the best companies Visit CareerJob360
With over 7 million new and used car listings, CarsGenius is your guide to choosing the perfect car. Visit CarsGenius
The destination for everything fashion and entertainment related. Visit Fame10
A fun, engaging and share-worthy media outlet designed to indulge your appetite from all ends of the food spectrum. Visit Forkly
Simple, no-nonsense information to help guide your choices about your health and wellness. Visit HealthNWell
Your most trusted ally in your pursuit of health and happiness, here to look out for your whole self - physically, mentally, and spiritually. Visit Healthversed
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Our commitment to privacy

At System1, we believe everyone has the right to control their data, protect their privacy, and be safe online. We operate the world’s most private search engine and a privacy-friendly browser. We see it as our duty to bring privacy solutions to market that can benefit from our privacy-focused expertise.

We actively develop, invest in and acquire privacy services and products. For our owned & operated sites, including those we have acquired or in which we have invested, we practice a comprehensive approach to privacy, including:

  • Honoring or improving upon the privacy policies of companies in which we acquire or invest
  • Expanding feature sets and improving the user experience of products without compromising user privacy
  • Marketing products to wider audiences while maintaining our commitment to user privacy