Who we are

Brian Coppola

Chief Ad Operations Officer

Most recently, Brian was the SVP of Product at Amobee, which he joined via SingTel’s acquisition of Adconion Direct in 2014. Prior to Adconion, he lived in the Bay Area, building products at Yahoo! and several software companies developing digital advertising platforms. In his spare time, Brian enjoys playing tennis and spending time with his wife and two kids.

Tridivesh Kidambi

Chief Financial Officer

Tridi oversees the financial operations of System1. His past roles include EVP, Finance & Analytics of TV Time, CFO of Ez Texting, and VP, Finance at Leaf Group (NYSE: LEAF). Tridi holds degrees in economics and math from Claremont McKenna College, and an MBA from Claremont Graduate University's Drucker School of Management. In his spare time, Tridi loves to binge-watch reruns of Frasier and coach his childrens' soccer and baseball teams.

Avi Raju

Chief Product Officer

Prior to System1, Avi led product teams at Lucidworks and a variety of startups, with a background in software engineering for Fortune 500 & Retail 200 companies. Avi has a proven track record of launching products that grew revenue 10X and added 300+ customers, positioning offerings as leaders in Enterprise AI & Data Insights. Outside of work, Avi is passionate about adventure and travel photography.

Beth Sestanovich

Chief People Officer

Prior to System1, Beth served as Group Publisher & CEO of LA Weekly, where under her leadership, the publication won its first Pulitzer Prize. She also held senior management positions at CarsDirect.com and the LA Times. Beth began her career at IBM, spending 10 years in progressively larger strategic roles working with Fortune 500 companies. She holds an M.A. in Psychology from Pepperdine University, and a B.A. in Psychology and minor in Economics from UCLA. Beth recently climbed Mount Kilimanjaro, is an avid skier and scuba diver, and plays Scrabble competitively.

Chris Testa

Chief Technology Officer

Previously, Chris was VP of Engineering at Adly Inc. He also worked at Google and YouTube where he focused on distributed systems and helped file a patent on connecting AdSense ads into YouTube. He’s an active ham radio operator and amateur RF circuit designer. In his spare time he likes to hike, backpack, skateboard, and spend time with his wife and two kids. He received a B.S. in Computer Engineering from the University of Maryland, College Park.

Daniel Weinrot

General Counsel

Daniel has been our General Counsel since 2018. Previously, he was General Counsel at Leaf Group (NYSE: LEAF), a diversified digital media and marketplaces company, and Deputy General Counsel at Las Vegas Sands Corp (NYSE: LVS), a leading international developer of integrated casino resorts. Daniel started his career as a corporate associate at Latham & Watkins LLP. He received his J.D. from The UCLA School of Law ('99) and his B.A. from U.C. Berkeley ('95). When he is not working, Daniel enjoys skiing, snowboarding, hiking, camping, cooking and traveling with his family (which includes two kids and two Shichons named Arlo & Elvis).