Who we are

System1 is led by passionate entrepreneurs & industry veterans who have built and managed multiple billion dollar companies. Our team is 300+ and growing, and is an incredible group of engineers, product managers, data scientists, & buy- and sell-side experts. We have completed a series of strategic acquisitions, expanded around the world, and we are just getting started.

founded 2013

3 locations

300+ employees

999+ karaoke songs sung


Executive Officers

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Our values

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Why the name <span class='multi-block__logo'>System1?</span>

Why the name

Our inspiration comes from groundbreaking prospect theory research by Nobel laureate Daniel Kahneman and his partner Amos Tversky. Their findings distinguish between two modes of thought: System 1, which is fast, instinctive and emotional – similar to how users engage online – vs. System 2, which is slower and more deliberative.