Who we are

System1 is led by passionate entrepreneurs & industry veterans who have built and managed multiple billion dollar companies. Our team is 300+ and growing, and is an incredible group of engineers, product managers, data scientists, & buy and sell-side experts. We have completed a series of strategic acquisitions, expanded around the world, and we are just getting started.

founded 2013

5 locations

300+ employees

999+ karaoke songs sung


Executive Officers

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Business & Tech Leadership


Our values

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Why the name System1?

Why the name System1?

Our inspiration comes from groundbreaking prospect theory research by Nobel laureate Daniel Kahneman and his partner Amos Tversky. Their findings distinguish between two modes of thought: System 1, which is fast, automatic and frequent – similar to how users engage online – vs. System 2, which is slower, more effortful and infrequent.