People generally understand that digital advertising is an important part of helping fund the online services we use every day. But, unless advertising gets more relevant and better respects privacy, consumers will continue to rebel against it.
The best advertising occurs at search engines – a person enters a search & she sees directly relevant ads from high-quality advertisers. However, 95% of time online is spent on web sites, apps, and social networks, where people are bombarded with irrelevant branded advertising or retargeting based on prior searches or purchases. People see the same ads over and over again and, even worse, the advertising can come from nefarious advertisers.
System1 addresses these problems by identifying and unlocking “search box intent” while a person is browsing web sites or social networks. She sees relevant ads geared to her interests, and only is connected to advertisers who are fully vetted by the largest PPC advertising networks.Join Us