System1 Acquires CouponFollow

LOS ANGELES–(BUSINESS WIRE)–System1 (NYSE: SST)a leading omnichannel customer acquisition platform, today announced that it has acquired NextGen Shopping, Inc.’s CouponFollow, one of the largest coupon destinations for online shoppers, for up to $115 million, with the total consideration consisting of a combination of cash and stock, inclusive of earnout payments earned and payable over three years upon the achievement of certain financial objectives.

The acquisition of the growing and profitable digital coupon company accelerates System1’s e-commerce efforts and provides a suite of shopping-related products to integrate across System1’s product lines. In addition, CouponFollow’s breadth of brand partnerships is expected to significantly bolster System1’s efforts to continue building out its direct to advertiser relationships.

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