![](https://cdn.system1.com/s1c/media/2020/04/10010143/Group-4174%402x.jpeg)
Extracting Revenue Impact from Business Metrics
When I joined System1, I wanted to make an impact as quickly as possible. The first change I pushed into our system was designed to optimize our click-thru rate (CTR) model. I was hoping to see a clear uptick in user engagement, but instead I saw something similar to the graph on this page (Fig. 1).
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