CouponFollow Millennial Shopping Habits Report Finds 73% Changed Shopping Habits Due to Pandemic

LOS ANGELES, Sept. 13, 2022 — CouponFollow, one of the largest coupon destinations for online shoppers, released the third edition of its Millennial Shopping Habits Trend Report analyzing the spending and saving habits of Americans between the ages of 25 – 40.

Having long been a dominant cultural force, millennials also have a considerable annual spending power of $2.5 trillion.

In the report, CouponFollow examines millennial shopping trends in the U.S., explores how the COVID-19 pandemic has impacted these trends, and how millennials, as America’s largest generation, continue to shape retail and e-commerce.