Senior Native Advertising Buyer

Marketing

Full-time
Job Location: Bellevue, WA

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Description

An analytical mindset combined with that spark of creativity that pushes critical thinking to the next level is the perfect mix to be successful on our Native advertising team at System1. If you like working with fun and interesting content, partnering with editorial specialists to discover new audiences, and driving data-based campaigns to their full potential, you will find this role satisfying and rewarding. 

Howstuffworks.com is one of our most successful owned and operated sites, where we’ve cultivated a robust quiz engagement business, but we know we can be doing more to better target audiences and drive long-term engagement. Despite declining user engagement on Snapchat as a platform, our business has been incredibly successful when it comes to marketing our quizzes to a range of potential audiences.

Now you come in....we’ve seen the potential for this platform to take our quiz business to the next level, and as we complement that development with new initiatives toward gamification and audience retention, you will ensure that our campaigns are running successfully on a network that you will own exclusively. Take a look at some of the key day-to-day contributions you can expect to make, and let us know if you’re up for the challenge.

The Role You Will Have

  • Serve as the Native Team Lead for the Snapchat network, partnering with a dedicated ad copywriter and data analyst to ensure we’re meeting the content needs of all of our audiences 
  • Research, launch, and maintain existing campaigns within a large book of business while exploring new avenues for audience retention that we’ve yet to discover 
  • Ensure our teams are making data-driven decisions, and speak up when you see ways that we can further optimize traffic or change our strategy to be more successful
  • Act as subject matter expert on all things Snapchat, advising leadership on the health of the current ecosystem and how we can best operate within that environment 
  • Obsess over QA and be a leader in resolving ad assets as needed

What You Will Bring

  • 3-5 years experience managing large portfolios of campaigns across native or social networks and working collaboratively with multiple stakeholders to ensure success
  • Thorough understanding of the economics of media buying ecosystems and familiarity with the range of networks and platforms currently being used in the industry 
  • A thoughtful balance between evidence-based analysis and the creativity to continue to think past what has always been done 
  • A love of Excel and data visualization technologies that rivals our data science team 
  • Adaptability to change and an open mindset that’s always up for a new challenge 
  • A BA in Marketing, Statistics, Economics, Business, or other relevant field is highly recommended 
  • A combination of education and industry experience sufficient to enter into a mid-level to senior role within the team is necessary to long-term success

What We Have To Offer

  • Paid parking or ORCA card
  • Cross-team lunches and tech demos to foster learning
  • Unlimited paid sick time, 17 days of PTO, and 10 paid company holidays
  • Competitive benefits package
  • Twice weekly catered lunches and fully stocked kitchen
  • Happy Hours at various bars, restaurants, and venues across Bellevue
  • Weekly yoga and fitness classes with private trainer
  • Company parties and outings
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