Online Marketing Manager, Growth

Marketing

Full-time
Job Location: Venice, CA

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Description

As the Online Marketing Manager, you will lead the strategy, buying and execution of online media to drive customer acquisitions across multiple marketing channels including but not limited to social and display. You will directly impact the continued growth of our digital marketing channels and be accountable for meeting traffic, revenue, ad spend and ROI targets. Strong industry knowledge, demonstrated success in performance marketing, comfort with data and analysis, and willingness to dive in and execute will be key factors for success. If you are the type of person who "gets stuff done" and wants to work in a fast pace environment, then this is the perfect opportunity with limitless growth potential.

Qualifications

  • 2-5 years of experience driving growth & acquisition via Paid Social, Display Marketing, SEM
  • Bachelor’s degree in a quantitative field (e.g. economics, statistics)
  • Expertise in using Facebook Power Editor, Google AdWords.
  • Exceptional analytical abilities with a high attention to details
  • Ability to identify trends and turn data into actionable business insights and hypothesis
  • Creative problem solver with a balance of strategic thinking and detailed execution
  • Exceptionally-detailed knowledge of metrics, specifically A/B, multi-variant testing and ROI analysis
  • Strong time-management skills
  • Excellent written and verbal communication skills
  • Self-starter mentality with drive to succeed
  • Proficiency in Excel is a must
  • Familiarity with marketing management tools (e.g. Marin, Kenshoo, Nanigans) preferred
  • Experience in SQL a plus

Responsibilities

  • Manage a portfolio of performance marketing campaigns including paid social and display across multiple verticals and geos
  • Conduct hands-on bid optimization; Develop and implement strategies for targeting, creative, and funnel optimization to meet and exceed volume & ROI targets
  • Work with the creative and content team to develop creative assets and drive the creative testing roadmap
  • Communicate A/B test results and recommendations from programs with team and senior leadership
  • Prioritize execution strategy based on revenue potential
  • Stay ahead of industry trends and leverage emerging capabilities in the digital landscape
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