SEM Campaign Specialist

Ad Operations

Full-time
Job Location: Bellevue, WA

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Description

We are looking for a creative and results oriented Search Engine Marketing (SEM) Campaign Specialist.  A successful candidate will have excellent creative skills, capacity for making data-supported business decisions and aptitude working with internal and third party campaign management tools. You will identify opportunities for campaign performance optimization through analysis of KPI’s and work closely with our Business Intelligence team to formalize empirical analysis.  This is the opportunity for you if you’re great at working autonomously as well as with cross-functional teams, and you’re interested in having a direct impact on the bottom line. 

The Role You Will Have

  • Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, BingAds, and other search engines
  • Plan and execute strategies for keyword opportunities, campaign structuring, targeting and other facets of paid search in accordance with business goals
  • Utilize successful bidding strategies and effective keyword management on pay-per-click search engines to hit target profit goals and efficiency metrics
  • Actively test and analyze keywords, ad copy, creatives and landing pages to increase ROI and drive incremental volume
  • Communicate key metrics, goal attainment and optimization opportunities to greater team
  • Aggressively drive strategic direction on all aspects of managed accounts, including quarterly testing roadmaps, planning initiatives and business opportunity identification and implementation
  • Provide detailed analysis of key metrics and program tracking techniques to increase overall search marketing performance efficiency
  • Ability for in-depth understanding of key industry metrics and the ability to recognize how they might impact the business (CPC, CTR, CPA, ROAS, Quality Score)

What You Will Bring

  • Bachelor’s degree or equivalent, with marketing course work
  • 2-3 years of Search Engine Marketing experience, managing high volume ad buys
  • Detail-oriented with exceptional analytical skills to measure the success of the SEM programs and to expand upon that success
  • Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively over the phone, through email, and in writing
  • Exceptional quantitative skills and aptitude including advanced Excel skills (pivot tables, charts, vlookup)
  • Excellent organizational skills and the ability to juggle multiple responsibilities

What We Have To Offer

  • Paid Parking or an ORCA Card
  • Cross-team lunches and tech demos to foster learning
  • Unlimited paid sick time, 17 days of PTO, and 10 paid company holidays
  • Competitive Benefits package
  • Weekly catered lunch and fully stocked kitchen
  • Happy Hours at various bars, restaurants, and venues across Bellevue
  • Weekly yoga and fitness classes with private trainer
  • Company parties and outings
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