Digital Media Buyer - Paid Social

Marketing

Full-time
Job Location: Guelph, Ontario, CAN

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Description

As a paid social media buyer, you will manage the strategy, buying, and execution of online media to drive customer acquisitions across the social channel. You will directly impact the continued growth of a large digital marketing campaign portfolio. You will be accountable for meeting traffic, revenue, ad spend, and ROI targets. Strong industry knowledge, demonstrated success in performance marketing, comfort with data and analysis, and willingness to dive in and execute will be key factors for success. If you’re the type of person who “gets stuff done” and wants to work in a fast paced environment, then this is the perfect opportunity with limitless growth potential. 

The Role You Will Have

  • Manage a portfolio of performance marketing campaigns across paid social including but not limited to Facebook, Snapchat, Instagram, and Pinterest
  • Conduct hands-on bid optimization; develop and implement strategies for targeting, creative, and funnel optimization to meet and exceed volume & ROI targets
  • Work with he creative and content team to develop creative assets and content, and drive the creative testing roadmap
  • Communicate A/B test results and recommendations from programs with team and senior leadership
  • Prioritize growth marketing strategy based on revenue potential
  • Stay ahead of industry trends and leverage emerging capabilities in the digital landscape 

What You Will Bring

  • 2-5 years of experience driving growth and acquisitions via social channels
  • Exceptional analytical abilities with a high attention to detail
  • Strong understanding of the social media advertising ecosystems
  • Ability to think creatively and outside of the box to write compelling and engaging ad copies/content
  • Demonstrated expertise in digital media planning
  • Creative problem solver with a balance of strategic thinking and detailed execution
  • Exceptionally-detailed knowledge of metrics, specifically A/B, multi-variant testing and ROI analysis
  • Comfortable with ambiguity, and able to work well independently as well as part of a cohesive high performing team
  • Strong time-management skills
  • Self-starter mentality with drive to succeed
  • Entrepreneurial spirit to drive and support process improvements for the paid social team
  • Proficiency in Excel is a must
  • Expertise using Facebook Ad Manager
  • Bachelor’s degree in a quantitative field preferred (e.g. economics, statistics)

What We Have To Offer

  • Competitive salary and benefits package
  • Flexible working hours
  • Small, efficient, and well supported teams
  • A culture of support and collaboration
  • Regular social events and team lunches
  • Parking and fitness reimbursements
  • An in-office lounge with 60" TV, Xbox, and comfy chairs
  • Free beverage center
  • Weekly catered lunches
  • Fun people
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