Online Marketing Manager, Paid Social

Marketing

Full-time
Job Location: Venice, CA

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Description

As the Online Marketing Manager, you will help lead the strategy, buying, and execution of online media to drive customer acquisitions across the social channel. You will directly impact the continued growth of our digital marketing campaigns in Facebook, Snapchat, Pinterest, and more. You will be accountable for meeting traffic, revenue, ad spend, and ROI targets. Strong industry knowledge, demonstrated success in performance marketing, comfort with data and analysis, and willingness to dive in and execute will be key factors for success. If you are the type of person who "gets stuff done" and wants to work in a fast pace environment, then this is the perfect opportunity with limitless growth potential.

The Role You Will Have

  • Manage a portfolio of performance marketing campaigns across paid social including but not limited to Facebook, Snapchat, Instagram, and Pinterest.
  • Conduct hands-on bid optimization; develop and implement strategies for targeting, creative, and funnel optimization to meet and exceed volume & ROI targets
  • Work with the creative and content team to develop creative assets and drive the creative testing roadmap
  • Communicate A/B test results and recommendations from programs with team and senior leadership
  • Prioritize execution strategy based on revenue potential
  • Stay ahead of industry trends and leverage emerging capabilities in the digital landscape

What You Will Bring

  • 2-5 years of experience driving growth and acquisitions via Paid Social, Display Marketing, or SEM
  • Exceptional analytical abilities with a high attention to details
  • Strong understanding of the Facebook auction system and bid strategies (CPC, CPM, CPA)
  • Ability to identify trends and turn data into actionable business insights and hypothesis
  • Creative problem solver with a balance of strategic thinking and detailed execution
  • Exceptionally-detailed knowledge of metrics, specifically A/B, multi-variant testing and ROI analysis
  • Strong time-management skills
  • Excellent written and verbal communication skills
  • Self-starter mentality with drive to succeed
  • Proficiency in Excel is a must
  • Expertise in using Facebook Power Editor
  • Familiarity with marketing management tools (e.g. Marin, Kenshoo, Nanigans) preferred
  • Experience in SQL a plus
  • Bachelor’s degree in a quantitative field (e.g. economics, statistics)

What We Have To Offer

  • Free Uber/Lyft to and from work every day!
  • Collegial and collaborative team with highly intelligent and motivated coworkers
  • Cross-team lunches and demos to foster learning
  • Unlimited Paid Sick Time, Competitive PTO and Benefits package
  • Daily catered meals and fully stocked kitchen
  • Bi-weekly happy hour at various bars, restaurants, and venues across Los Angeles
  • Bi-weekly onsite happy hour
  • Catered dinner on Tuesdays and Thursdays
  • Weekly fitness class with private trainer: high intensity training, yoga, beach volleyball, beach soccer, ultimate frisbee
  • Company parties and outings: Skyzone indoor skydiving, Medieval Times, Karaoke, etc.
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